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February 7, 2019, 8:30 AM - 10:30 AM @ UMass Lowell Innovation Hub
OVERVIEW: The marketing workshops, presented by Tomo360, are available to Lowell-based small businesses, including but not limited to, restaurants, retail stores, service-based businesses, small-scale manufacturers, and startups. An application must be submitted by the business owner to be considered for participation in the workshops.
GOAL: The participants who have finished all four classes and passed a Marketing Canvas for their business at the conclusion of the workshops will be eligible to apply for a $1000 grant from the City of Lowell to work with Tomo360 on implementation of marketing strategies, including but not limited to general marketing consultation and technical assistance, website development, social media, etc.*
*Grants will be subject to funding availability.
Click the link below for more information
February 7, 2019, 5:30 PM - 7:30 PM @ UMass Lowell Innovation Hub
You already have a brand, whether you know it or not. The impression you make, the way you present yourself, the work you produce, the feeling people have after interacting with you and the reputation that follows or precedes you all add up to your personal brand. Are you in control of it? Is your current personal brand an asset, a liability or just an opportunity waiting to happen?
Lorna Boucher will lead this session and explore how to define and consciously build your personal brand through long¬ term strategic thinking, personal insight and consistent implementation across an array of communication channels. She will help you develop some tools that define and differentiate the "true you" and empower you to build a personal brand that becomes an asset to your career.