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Special City Events Department Accomplishments

During Fiscal Year 2013

  • Doubled attendance at Monster Bash, significantly increasing family participation.
  • Applied for and received a state Cultural District Designation for the Canal way District of Lowell.  This is one of only 14 such designations state wide.
  • Completed and launched a city wide calendar, now promoting hundreds of events monthly.
  • Created downtown Busker Stops; designated areas for artists and musicians to perform.
  • Completed a public competition to wrap the COOL Bus, with images that promote unique facts about Lowell.  The bus now appears at cultural events throughout the City and is available for community use.
  • Initiated a sponsorship program for the Lowell St. Patrick's Day Breakfast that allowed the event to increase its charitable donation by more than 70%.
  • Coordinated joint marketing programs with local events and non-profits to expand the reach of their programs resulting in substantial attendance at events (Lowell Kids Week, and Library programs).  Also initiated a marketing group that meets monthly to discuss ways in which organizations can piggyback on City marketing initiatives to increase the Lowell presence in the media.
  • Oversaw the creation of a community produced mural in the Acre that welcomes visitors to the South Common in over a dozen languages.
  • Convened our first regional networking event for artists in the Merrimack Valley, drawing nearly a hundred artists from throughout the region.
  • Responded to community feedback on WinterFest replacing the fireworks with an all ages, environmentally friendly, and cost-saving indoor laser show.