The City and Lowell Plan have co-produced a brochure/CD-ROM marketing package which highlights the City’s amenities for potential growth and expansion, and has undertaken a three-year, one-million dollar multi-media marketing campaign to further promote Lowell, centered around the theme, “There’s a lot to like about Lowell". The City and Lowell Plan also co-sponsored, along with the Greater Boston Real Estate Board, a Realtor’s Tour of the larger commercial real estate projects available in Lowell to create awareness of Lowell’s advantages as a business address for businesses looking for space.

The Division of Planning and Development has to date spent over half a million dollars to implement Lowell's advertising campaign, which recently won two prestigious awards. With the assistance of marketing consultants, the campaign has been featured in major media outlets such as the Boston Globe, Arts Media, and key radio stations across New England.

The City also allocates $100,000 annually to support the Convention/Visitors Bureau. The Convention Bureau has a total annual budget of $1,200,000. The Bureau promotes the Lowell National Historical Park, Merrimack Repertory Theater, Lowell Memorial Auditorium, the New England Quilt Museum, the Revolving Museum, Whistler House Museum of Art, American Textile History Museum, The Trolley Museum, the Folk Festival, and other special events. In addition to radio and television advertising, the Bureau advertises in Boston and New York periodicals.