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February 7, 2019
5:30 PM - 7:30 PM
UMass Lowell Innovation Hub
110 Canal Street
3rd Floor

Lowell, MA 01852
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Make Your Personal Brand a Major Asset

Thursday, February 7, 2019

You already have a brand, whether you know it or not. The impression you make, the way you present yourself, the work you produce, the feeling people have after interacting with you and the reputation that follows or precedes you all add up to your personal brand. Are you in control of it? Is your current personal brand an asset, a liability or just an opportunity waiting to happen? Lorna Boucher will lead this session and explore how to define and consciously build your personal brand through long¬ term strategic thinking, personal insight and consistent implementation across an array of communication channels. She will help you develop some tools that define and differentiate the "true you" and empower you to build a personal brand that becomes an asset to your career.