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Planning & Development

  1. Reopening Your Business: Market Research & Rebranding

    May 11, 2020, 1:00 PM - 2:00 PM

    You may have attended many presentations on marketing but we want to take a "step back" with this webinar and review the basics of market research, why it is important, and why business owners should do it now before reopening. This webinar will cover how to do market research to discover opportunities to grow your business and how to approach rebranding your business to reconnect with customers. Presenter: Meghan Lynch, Six Point Creative Brought to you by the WesternMass Business Technical Assistance Collaboration: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC.

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