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May 12, 2020, 1:00 PM - 2:00 PM
Hear from business owners on their approaches to email marketing, including how to craft sensitive but engaging messages that resonate with your customers, and how to leverage your website to effectively communicate with your existing and potential new customers.
Brought to you by the WesternMass Business Technical Assistance Collaboration: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC.
May 12, 2020, 2:00 PM - 4:00 PM
Many new business owners feel intimidated by the financial aspects of running their new venture, however, it is vital to the success of any business strategy.
In this session, you will:
Learn the basics of cash flow projections and how it can help you avoid risks associated with cash flow shortages
Understand how a cash flow projection can be used as a tool to project cash needs and resources
Understand the key drivers of cash in your business
Learn about some of the financial products available that may be able to support you in managing your business’s cash flow